Must-Know Facts About Retail Companies [Top 5 List]
A retail company can be defined as selling products and services to consumers via multiple distribution channels. According to Philip Kotler (renowned marketing author and consultant), retailing involves selling goods or services to customers. Retail shops are business companies that act as distribution channels for the supply of products to customers. Manufacturers sell their items via retailers or wholesalers. The retail company will help in understanding customer demands, develops a variety of useful products, and shows products in a presentable manner to consumers. Retailing is considered the final step in distributing goods for end-user consumption. What is a Retail Company? Retail companies sell products and services to consumers for their consumption, use, or enjoyment. Usually, they sell products and services in stores, but some products can be sold online or over mobile and shipped to the buyer. Examples of retail companies include grocery, clothing, drug, supermarkets, con